Marketing Opportunities through Composites UK
The heart of your business success lies in its marketing. Most aspects of your business depend on successful marketing. The overall marketing umbrella covers advertising, public relations, promotions and sales. Marketing is a process by which a product or service is introduced and promoted to potential customers. Without marketing, your business may offer the best products or services in your industry, but none of your potential customers would know about it. Without marketing, sales may crash and companies may have to close.
Talk with the following member companies to get your marketing strategy right:
Click here for a series of marketing webinars created by Composites UK, Aro PR and Marketing and OB2B Industrial Marketing and PR which have been specifically designed for the composites industry (free to Composites UK members).
GDPR is a regulation enforced on 25th May 2018 on all of the European Union. It is intended to protect the right to privacy of EU citizens. The regulation will still apply to the United Kingdom after Brexit in the form of the Data Protection Bill (passed in August 2017) which has similar consequences.
Composites UK members can login to see detailed information on how to put a GDPR policy in place.
Scam relating to a profile in exhibition showguides
We are seeing an increasing amount of exhibitors at shows relating to the composites industry being contacted by third party companies giving the impression that they are compiling the 'official' showguide working on behalf of event organisers (e.g. Easyfairs for the Advanced Engineering Show), with companies who sign up to these then receiving unexpected invoices and threatening phone calls for payment.
Organisations such as Event Fair, FairGuide.com/Construct Data Verlag, Expo Guide (Mexico) and International Fairs Directory (Portugal) are the most widely known to be active in this area. Expo-Guide in particular have been active for a number of years surrounding the JEC World shows and Composites UK has recently seen instances of them getting in touch with exhibitors at Subcon, Composites Europe and Advanced/Composites Engineering.
Most commonly they will send a form relating to your 'free' listing in the showguide (which is not, in reality, affiliated with the show). This will likely have one or two details which are incorrect to prompt you to complete this and return it to them. In the small print it will reveal the actual cost of changing your listing for which you will receive an invoice.
The AEO has information on what to do if you fall victim of this here.
Should you be in any doubt contact your representative at the relevant exhibition directly before responding to any correspondence.
Other known scams
- The offering of the show's attendee list for sale - organisers are bound by data protection laws and are not able to share this.
- Companies acting as an 'official' accommodation provider.
Should you come across any other scams please let us know.