Supporting UK Composites

Araldite Industrial Adhesives Website Extends to include North America

In line with its policy of continuous improvement to customer service, Huntsman Advanced Materials has released a dedicated version of its Araldite Industrial Adhesives website ( for North America.

Customers visiting the website in the US, Mexico and Canada are automatically routed to the North American website via GeoIP identification. Likewise, if they are in Europe or Asia, they are redirected to those region-specific websites. Customers no longer have to take the extra step of choosing their region, or country, from a map.

The website has an enquiry-friendly structure with clear pathways to specific product data using either industry sector or product technology as the start point.  This enables visitors to progress rapidly from questions to answers and all ‘routes’ are enhanced by a rich content mix of illustrative, graphic and supporting collateral. Product brochures and technical data sheets are available as downloads.

“The launch of our new industrial adhesives website for North America is part of our comprehensive plan to grow our global adhesives portfolio into key market segments,” said David Woodcock, Adhesives Marketing Manager for North America. “Together with our channel partners and customers, we are building upon a successful model we have cultivated in the global aerospace market and bringing this to the structural adhesives market. We look forward to serving our customers and helping them with all their toughest bonding challenges.

Huntsman Advanced Materials provides adhesive technologies across a wide range of industries, including aerospace, assembly, automotive, construction, bus, truck & rail, electronics, filtration and oil & gas. We offer formulation expertise in various chemistries, including epoxies, polyurethanes, methacrylates and polyamide hotmelts.

This is part of our continuing drive to provide customers with the best possible service and to support our streamlined group of distributors in getting the right product to the end user in rapid time.




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