OB2B Industrial Marketing & PR is exhibiting at UK Advanced Engineering 2016 (stand L170), which this year takes placed on 2 & 3 November at the NEC, Birmingham. The company provides a range of marketing and publicity services to many types of industrial companies, but the founder, Nigel O’Dea, has particular multinational business experience and expertise in materials science, all types of composites, engineering plastics and structural adhesives. Now in its 7th year, the OB2B team says it serves a global client base of both multinational and SME companies, providing tailored marketing and PR support to suit individual client needs.
This year on the OB2B Industrial Marketing & PR stand the focus is on the effectiveness of having a coordinated marketing communications plan, where options such as email shots, press releases and application story article publications, social media activity and advertising, are selectively used to support key commercial activities in order to increase brand awareness and sales. Nigel O’Dea explained; “Our aim is to make it that bit easier for commercial people to succeed in securing new business, faster. By developing a coordinated communications plan which ties in with key sales events, such as conferences, exhibitions and new product launches, the overall impact and sales benefits gained from investing time and money in these events is maximised in the longer term.”
Clients that have benefited from OB2B’s industrial marketing services typically have limited time or in-house marketing expertise, or need particular, specialist PR media help to write and circulate news and topical application stories in order to gain editorial coverage in specialist b2b magazines and websites, both nationally and globally.