OB2B Industrial Marketing & PR (Hall 3A CC2) is exhibiting for the first time at Interplas 2017, which is on at the same time as the 3D technologies focused TCT Show. Both exhibitions are taking place from 26-28 September at the NEC, Birmingham, UK, linked via Hall 3A.
OB2B Industrial Marketing & PR specialises in providing marketing and PR writing services to manufacturers of polymer based materials, composite, engineering plastic and adhesive products, and other companies across the supply chain. Technical and commercial expertise is combined to provide cost effective marketing and PR support to a global client base of multinationals and SMEs. OB2B provides busy sales and marketing teams with specialist outsourced help and expertise as and when needed, mainly to deliver key marketing communications projects.
Founder and director, Nigel O’Dea, has a BSc. in Materials Science and more than 28 years’ commercial experience working for major multinational manufacturers of raw materials and semi-finished engineering plastics, including DSM and GE Plastics. He has expertise in marketing raw materials, additives, semi-finished materials and finished engineered parts, and understands a wide range of polymer production processes including: rod, plate tube, sheet and film extrusion, injection moulding and compression moulding.
During these shows, OB2B Industrial Marketing & PR will be promoting the ‘Power of PR’ to gain more brand visibility and help grow sales. Visitors can see examples of application story editorial articles and news press releases written for client companies, including a client exhibiting at Interplas, which gained successful coverage, nationally and globally, in relevant trade magazines and websites covering key target industry market sectors. PR coverage on-line and in E–newsletters has the added benefit of also stimulating social media activity and improving the search engine ranking of a company’s website.
O’Dea commented: “Gaining editorial in a reputable magazine or website is extremely valuable as readers see it as impartial coverage, which for several of my clients has helped to open doors for their sales people and secure new business.”