Supporting UK Composites

OB2B Marketing and PR Returns to Advanced Engineering 2019

Nigel O'Dea

OB2B Industrial Marketing & PR is returning to the NEC for Advanced Engineering 2019 on stand L24, which has become a key annual industry event. Now in its 10th year of business, OB2B works with a variety of international clients across Europe, the Middle East, America, China and Australia. The company provides outsourced marketing planning, product brand management and marketing communications services to multinationals and SME customers across the manufacturing supply chain. The OB2B team provides technically based, industrial marketing and press release (PR) support which helps companies to secure new business and grow sales faster.      
OB2B Industrial Marketing & PR specialises in promoting metals, polymers, composites, engineering plastics and structural adhesives. Its founder, Nigel O’Dea, has a BSc. (Hons) degree in Materials Science, combined with 28 years of blue chip multinational business experience in senior sales and marketing roles. This gives him the ability to quickly understand the technical aspects of a client’s products or services, from raw materials and processing to finished parts, and produce engaging, technically accurate marketing content.
The range of marketing services provided to clients is flexible and tailored to suit specific needs. Services available cover strategic marketing planning, branding and delivering key marketing communications projects. Popular projects for SMEs with little in-house marketing resources include: updating or creating a new company website; e-mail marketing; social media support; producing sales tools; organising exhibitions and events; PR news and technical application story writing to gain targeted editorial in print and online media. OB2B will also recommend, negotiate and deliver advertising and business promotional packages on behalf of clients.    
“Companies with limited time or in-house marketing expertise benefit from outsourcing to OB2B. Even some large multinationals need specialist help from an external service provider, particularly with PR writing, circulating interesting company news, producing major product related articles and detailed application stories. We help many of our clients secure valuable press release editorial coverage in key magazines and websites, both nationally and globally. Our aim is to make life easier for commercial teams to secure more business.” said Nigel O’Dea.


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