Marketing is a vital part of running any successful business - in basic terms it generates clients and in turn, revenue. Sending out a clear message of what you offer, your core business values and your successes can give you the competitive edge over companies with similar portfolios.
This event brings together leading marketing experts with experience of the UK composites industry to ensure you have the basic skills to promote your company or brand to the best of your ability.
Who should attend?
- Those who provide marketing support as part of their role but have not had formal training.
- Those just starting out in marketing (e.g. Marketing Assistants) in the composites industry.
- Those wanting to brush up on their skills.
Case studies from the UK composites industry will be referred to throughout the event.
10:25 Welcome and Introduction – Composites UK
10:30 An Overview of the WMG SME Unit - Simon Broome, WMG
10:40 Creating a plan for the future - Nigel O’Dea, OB2B Marketing and Industrial PR
Networking at Exhibitions
11:15 Making the most of your show time – networking 101 - Jeremy Whittingham, Advanced Engineering Show
Writing Sales Communications
11:35 The perfect introduction, how to write a sales communication - George Hamilton, Inquisitive Type
PRACTICAL: Writing a sales letter/email
Getting Visual – Using Video in Marketing
11:55 Video for Manufacturers - Martin Phillis, Definition Media
Working with the Press
12:30 Press releases: The who, what, why, where, when, how - Billy McKenna, Aro PR and Marketing
12:50 Tips from an editor - Mike Richardson, Composites in Manufacturing Magazine
13:05 PRACTICAL: Create your own PR
14:15 An Online Presence: The Basics of a Good Webpage and the Importance of SEO - Nigel O’Dea, OB2B Marketing and Industrial PR
E-Shots and General Data Protection Regulation
14:35 Is your data protection policy up to scratch? Complying with GDPR - Group Discussion
14:55 Social Media: Choosing the right channels for you - Billy McKenna, Aro PR and Marketing
15:15 PRACTICAL: Creating a social media communication
Registration for this event has now closed. Please contact us with any questions.