Supporting UK Composites

Marketing for the Composites Industry

Marketing is a vital part of running any successful business - in basic terms it generates clients and in turn, revenue. Sending out a clear message of what you offer, your core business values and your successes can give you the competitive edge over companies with similar portfolios.

This event brings together leading marketing experts with experience of the UK composites industry to ensure you have the basic skills to promote your company or brand to the best of your ability.

Who should attend?

  • Those who provide marketing support as part of their role but have not had formal training.
  • Those just starting out in marketing (e.g. Marketing Assistants) in the composites industry.
  • Those wanting to brush up on their skills.

Case studies from the UK composites industry will be referred to throughout the event.

Programme

10:00 Registration

10:25 Welcome and Introduction – Composites UK

10:30 An Overview of the WMG SME Unit - Simon Broome, WMG

Marketing Planning

10:40 Creating a plan for the future - Nigel O’Dea, OB2B Marketing and Industrial PR

Networking at Exhibitions

11:15 Making the most of your show time – networking 101 - Jeremy Whittingham, Advanced Engineering Show

Writing Sales Communications

11:35 The perfect introduction, how to write a sales communication - George Hamilton, Inquisitive Type

PRACTICAL: Writing a sales letter/email

Getting Visual – Using Video in Marketing

11:55 Video for Manufacturers - Martin Phillis, Definition Media

12:15 BREAK

Working with the Press

12:30 Press releases: The who, what, why, where, when, how - Billy McKenna, Aro PR and Marketing

12:50 Tips from an editor - Mike Richardson, Composites in Manufacturing Magazine

13:05 PRACTICAL: Create your own PR

13:25 LUNCH

Websites

14:15 An Online Presence: The Basics of a Good Webpage and the Importance of SEO - Nigel O’Dea, OB2B Marketing and Industrial PR

E-Shots and General Data Protection Regulation

14:35 Is your data protection policy up to scratch? Complying with GDPR - Group Discussion

Social Media

14:55 Social Media: Choosing the right channels for you - Billy McKenna, Aro PR and Marketing

15:15 PRACTICAL: Creating a social media communication

15:35 Questions

15:45 CLOSE

Registration

Registration for this event has now closed. Please contact us with any questions.

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