This webinar is organised by the UK-ASEAN Busiess Council
In an increasingly knowledge-based global economy, intellectual property (IP) plays a vital role in promoting creativity and competitiveness. However, many businesses, do not realise that their Intellectual Property may not be protected overseas. Although IP rights are territorial, IP issues are inherently international and the challenges relating to IP know no borders. Counterfeited goods, pirated content, imitated technology are very real risks for businesses, regardless of which market they operate in.
When preparing to access a new market including in Southeast Asia, you should prepare an IP strategy to prevent loss of revenue further down the road. This is particularly important if you are looking for licencing your products to a local partner or selling through local agents.