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Marketing Series: Website Content and Organic Search Engine Optimisation

Wednesday, February 10, 2016
36 min and 53 sec

Collaborating with Nigel O’Dea, the Founder and Director of OB2B Industrial Marketing and PR, this webinar on Website Content and Organic Search Engine Optimisation (SEO) looks at the ways in which you can develop your websites content and key words to increase your search engine rankings.

Topics covered

  • Website types and functionality.
  • Measuring traffic and navigation activity.
  • Key things to think about with content.
  • The ‘Eyetracker’ technology – the science behind how people view a website.
  • On page SEO – key word, phrase searching and selection.
  • The application of the four R’s of organic SEO – on and off page.
  • What not to do.

About this webinar

This webinar is pre-recorded, meaning you can purchase it whenever you’re ready to watch. Once purchased, access to this webinar will remain for one week, after which you will have to re-purchase this should you wish to view it again.

About OB2B Industrial Marketing and PR

OB2B Industrial Marketing and PR provides a broad range of marketing and business development services, from strategic marketing support and marketing planning, to practical ‘hands on’ marketing support for key marketing projects including: sales tools, website content, e-commerce, technical press release (PR) writing & global circulation to key target B2B industry media.

The full copyright of this webinar remains the property of Nigel O’Dea.

Software and viewing

These webinars will work best on desktop browsers and are supported on the following Desktop browsers: Chrome, Firefox, and Internet Explorer 9+ and use the MP4 format. If you are using a different browser you may not be able to view them.

Composites UK member discount

Composites UK members receive a discount on this webinar. Please login to the site with your personalised details and a reduced price (£30) will appear. If you require us to issue you with a member login please contact us from your company email address. This may take up to 48 hours.

Questions and technical issues

Please contact us with any issues you may have.


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