At Co-Lab Consulting, we use our knowledge of the full value-chain in composites to help our clients enter new markets, launch new products or establish new capability. Business Strategy – Stakeholders at every level, from board to operative, want to know where the company is heading, what success looks like, and how it will get there. I have extensive experience of which tools best describe what, and how to measure through to execution phase . Commercial Support – Sometimes the strategy is clear, but when approaching new customers or segments, or new products to existing ones, some help is needed to make the sales connections. With 25+ years sales experience and a strong network I can support your team in their endeavours. New Initiatives -Many organisations are configured to deliver with their current business model. A new product, offering or market requires an understanding and mastery of Product Marketing. What is the value-proposition, why might a customer buy, pain-points, competitive environment, qualification processes, general barriers, 3rd party certification, internal coordination, pricing strategy, the list is endless. I have extensive experience launching new products, creating new business models and managing change. If I can’t help, my network of contacts, partners and suppliers can. Send me a problem-statement and let’s discuss!