STRENGTHENING NEW STRUCTURE THROUGH ONE IDENTITY AND VISION
Technical Fibre Products Ltd (TFP) and TFP Hydrogen Products Ltd (TFPH) are realigning under the one company name of James Cropper and will become the Advanced Materials Division, positioned alongside the Paper & Packaging Division. Simultaneously James Cropper is unveiling a brand new identity aligned to its new growth strategy. This future- focused approach delivers strategic synergy leveraging the brand’s heritage as an innovation leader and repositioning the Company to better serve its target customers.
Steve Adams, CEO of James Cropper, states, “This new brand identity reflects that we are globally minded but rooted in our communities. We are inventive and forging new materials and possibilities, but still place human values, knowledge and craft at the heart of what we do. These are the enduring characteristics and qualities of James Cropper that have inspired the evolution of our new branding.”
“Under the brand essence of ‘Making a Material Difference’ our top priority remains delivering world-class service & innovation with a focus on sustainability. This rebrand allows us to communicate our unmatched product portfolio and technical expertise in a more meaningful way to our customers and stakeholders. We look forward to partnering with others who share our passion for developing brand new materials, technologies and pursuing sustainable solutions.”
With over 179 years of experience the Company has demonstrated its ability to anticipate market needs & has a proven track record of innovation powered by its pioneering spirit.
In line with the six strategic pillars for accelerated growth James Cropper is undergoing a modernisation programme which is boosting efficiency and productivity. Further complemented by the integration of new technology and systems to accelerate demand generation, optimise business development and streamline customer services.
The new branding will be introduced this month, featuring an updated website with enhanced features and updated digital and printed materials across all platforms.